Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to the wrong stuff like moths to a flame, don’t be surprised when folks spend time building new fires.

Each of us knows that we’re motivated by positive feedback. We’re drawn to behaviors and activities that earn us a smile or a prize. And yet, we often forget to reward the businesses, behaviors and systems we want more of.

Many of us are drawn to invented controversies, hustles, one-click bargains, come-ons, convenience that comes at a high price, division, brawls, tired tropes, social networks that trap us and, while we’re at it, a big bag of fried chips.

Actually, you’re a philanthropist, doling out attention and cash to the behaviors you care about. Invest wisely.

If people stop going to the circus, the clowns go home.